Creativity to ignite
“Creativity is not a talent, it is a… way of operating”.
– John Cleese, Monty Python, based on research conducted at Berkeley University
So… how do you operate your mind and apply your creative thinking skills in the optimal way for stimulating better creative ideas?
This set of training programs examines many effective creative award-winning campaigns in phygital, integrated brand communications, while exploring the recurring thinking patterns embedded them. Based on these patterns, it then offers structured thinking tools and AI applications that provide a practical, more efficient and effective method for reaching new, original ideas in contemporary brand communications.