Creativity to collaborate
Creating and approving breakthrough creative ideas provokes anxiety and uncertainty. It involves risk taking and frequently ignites tension between agency and client.
This set of training programs suggests a solid structured process for understanding how breakthrough ideas are born, helping reduce the uncertainty and ambiguity while developing creative campaigns. Adding logic to the magic of creative thinking, suggesting a common ground for holistic workflows, and enabling a less stressful more fruitful cooperation between clients and agencies.