"As creative professionals we spend so much time thinking conceptually but seldom spend time thinking about the way we think. Mindscapes disrupts the belief that ideation should be purely intuitive by giving focused and practical tools, with tons of successful campaigns to back them up. Best of all, we found that whether you’ve been thinking conceptually for a long time or you're new to the game, Mindscapes benefits you equally well."
Brendan Hoffmann
Executive Creative Director, Joe Public United, South Africa
“In short, Mindscapes is mind-blowing, bringing logic to the magic for creative and marketing professionals. For me learning about techniques and thinking patterns is a must, creativity and communication is a soft science by default but Mindscapes can teach you how to harden it and use patterns and discover interdependent elements. The world simply needs more of Mindscapes.”
Tom Hidvegy
Creative Strategist, Creative Excellence Marketing Manager, Coca-Cola Central Eastern Europe
"The training from Mindscapes is eye opening. It's inspirational and practical. It's a discipline on "how to think", a tool to identify and grow interesting ideas. As a business lead, I use the tools to structure my thoughts and connect seemingly unrelated concepts to come up with interesting narratives and applications. It's a liberating experience. I highly recommend this program to companies which value good ideas and believe good ideas can come from anyone."
Jane Lin-Baden
CEO, Isobar APAC
“Your training helped us a lot to develop for the first time a very coherent and structured understanding of how integration works, with a very strong input on digital. It provided us with the main psychological mechanisms that trigger mass consumer involvement. I would go through the training once more, just to make sure I didn’t miss anything.”
Shared on June 30th 2011, a week after the ROM American Flag campaign was awarded with 2 Grands Prix, 3 Golds, a Silver, a Titanium and 2 Bronze Cannes Lions.
Dinu Panescu
Group Creative Director, McCann Bucharest
About joint client-agency trainings
Catalin Dobre
RCD CEE & CCO For Romania, McCann Worldgroup
About agency trainings
Catalin Dobre
RCD CEE & CCO For Romania, McCann Worldgroup
Tony Prehn
CEO, Lowe Thailand
"The Insights training and tools of Mindscapes are outstanding because they bring a kind of radar to detect very powerful insights in a simple yet very effective way. Before the training the search for insights was sometimes random and purely intuitive. Now it has become more rigorous, and at the same time, more creative."
David Coral
President & CEO, BBDO & Proximity Group Spain

“The overall feedback has been hugely positive to the 2 day Insight training – thank you so much”.
Stephanie Hollywood, L&D Business Partner Global Marketing Google, UK

“I’m absolutely loving the program and finding it really practical. The use of tons of current examples, plus the work group exercises where we applied what we learned on a real Google brief was absolutely spot on. The teacher is great too – smart, humble and open minded. Well done! You guys have put together a great class – can’t wait for tomorrow.”
Google Marketing Manager, New York

Google Global Marketing
“Thanks Ravid for an inspiring and super creative workshop!”
Karin Schifter-Maor
Global CMO, SodaStream International Ltd.
“It was the best and the most inspiring training I have ever attended. Thank you.”
Creative Director, Beacon Communications Leo Burnett Tokyo
"Cannot remember when I had such an "AHA-Effect". I really enjoyed your session a lot. I think it is very interesting and eye opening, what you have to tell. You have a new Fan.”
Marcin Baba
Executive Creative Director, Serviceplan Zurich
“I am addressing you this letter to extend my sincerest appreciation for the help that has been provided during the two days creativity training program. Though the time was short, it was full of meaningful knowledge, which let me understand that there is always a methodology, like your thinking patterns, beneath appearance, even for seemingly crazy brilliant ideas. You won’t believe what a huge help I got from your classes. Once again, your passion to help carry out the value of creative advertising was awesome and I really enjoyed it a lot. ”
Yafei Chen
Sr. Marketing Communications Consultant, Baidu, China
“Working with Yonathan was incredible. He brought deep expertise, complete dedication and contagious passion to the table. His training course was both invaluable to my creative department, and an inspiring call to action for everyone involved. I look forward to working with Yonathan again, and highly recommend his training services.”
Anthony Wolch
Executive Creative Director, Organic, Toronto
“The Mindscapes Insight Tools Training was very useful to us. Some great days that bring a lot of inspiration. But more importantly, we are left with great practical tools that are easy at hand and easy to use.”
Vicky Wassmann Dahi
Head Of Branding, TV2, Denmark
“It was an outstanding training which will definitely benefit our work. It brought us a way of thinking to detect insights in a simple and very effective way. Ravid possesses a super talent to communicate codes and tools at a level which all our team members easily absorbed. He has the ability to make people who are not used to thinking differently, to do so! We really like this 'cracking codes expert' and exceptional trainer. Thank you so much! Already we are planning our next training to explore more of the Mindscapes unique thinking tools.”
Andrea Stimac
Managing Director, Direct Media Zagreb
“Dear Ravid, speaking on behalf of the whole team, I would like to share with you our gratitude and great respect we all felt after the training. It has been a ravishing experience for all of us. People were back at the office filled with new energy and enthusiasm that we have never felt before. Once again, thank you so much. We hope to meet you soon to organize the next training in the near future.”
Sanja Sevaljevic
Client Service Director, Kreativa Unlimited, Belgrade
“…the answer is: yes of course we recommend, because a Lithuanian Cannes Lion came to our agency thanks to your training.”
Tomas Bartninkas
MD, McCann Lithuania
“Thank you very much for the inspiring, thought provoking, practical workshop. There is no doubt that in addition to the tools and methodology, your facilitation, energy and commitment to the process made a huge difference. All participants in the workshop will benefit from it while working on current and future projects.”
Gali Taub-Sarig
Marketing Director, Coca Cola Israel
“I recently had the pleasure of sharing a speaking role at an IAA conference with Yonathan Dominitz. His presentation on innovation as an antidote to the crisis was undoubtedly one of the high points of the day. His examples were both entertaining and instructive, and the audience found his advice relevant and actionable. I would strongly recommend Yonathan as a speaker or trainer.”
Nick Baum
President, TBWA Europe
"Dear Yonathan,
Thanks for the two very inspiring days. Even though I had high expectations, you managed to exceed them. Moreover, my colleagues exceeded the expectations I had of their ideas, input and participation. So I am really glad we took you on board!
Now I am going to make sure we will concretely implement our new insights! And it is very well possible we will invite you over again to improve our chances to win more pitches."
Erik Van Vilet
Managing Director, Admix, Netherlands
“I was attending one of Yonathan’s programs at the Asia Pacific HFD Upgrade Week and was really impressed by the quality and effect. That’s why I invited him to Japan … This is the second time for us to have him here…”
Sumiko Kimura
Senior Vice President, Director Of Talent Management, McCann Erickson Japan
“The training on creating integrated campaigns and the tools was very relevant. It perfectly met my expectations.
More over, we won an important pitch with one of the ideas that was developed during the training.
Thank you for everything and we need to follow it up”.
Adrian Botan
Chief Creative Director, McCann Erickson Bucharest
“I was attending one of Yonathan’s programs at the Asia Pacific HFD Upgrade Week and was really impressed by the quality and effect. That’s why I invited him to Japan … This is the second time for us to have him here…”“I had the chance to participate in Yonathan’s Cannes workshop this year, and I knew I had to bring this to Prague and my colleagues. It is a truly inspiring workshop with real, practical tools that help produce great creative thinking. The session was worth every penny. I’m absolutely convinced it will benefit our creativity, our clients and most importantly, our customers. It was an intense two days, but everyone involved came away inspired and energised.”
Martin Lochmann
CEO, Lowe Prague & Open Lowe Prague
“Telling everybody how great his training on successful creative thought patterns is, actually means to give away the great competitive advantage, that you will have over your competition when you choose to hire him. So hire him, hire him, hire him … but don’t tell anyone about him! There are countless books, seminars and trainings on creativity. But what Yonathan is teaching is nothing like that. It is about successful creative thought patterns, which when you put your brain behind them, simply lead to clutter breaking thinking and fresh ideas – and that every time you use them. The bundled knowledge Yonathan hands over to you within one or two days is incredible, if you consider that you can use it for the rest of your career. I strongly endorse Yonathan’s work and Yonathan as a person that will change your way of thinking – if you are ready to listen.”
Philip Pec
Executive Creative Director Mccann Erickson, Prague
“I wished to let you know the spontaneous comments of our people: They are very satisfied with the training, and they anticipate that it will have a good effect on client-agency relationship. Also, they are delighted with the way it was facilitated, and admire your sense for dynamics, active approach, experience, and skills to keep attention and run the topics smoothly.”
Irena Radic
HR Manager, McCann Erickson Belgrade
Our team’s feedbacks:
“Best creative training I’ve ever been to”
“Real hands on tools to be used in everyday work”
“Great guy with total talent. Memorable training that will certainly leave us with new thoughts”
“Great tips to use in daily work”
“It’s great at last to have real creative tools that work!”
“You managed to pass us complex knowledge in a clear and simple way. I’m now very surprised (in a good way!) And my head is right now filled with possibilities and growing ideas. Thank you!”
Anu Pohjois-Koivisto
Managing Director, Mainoskenttä & Mainoscraft, Finland
“It was a really great seminar. It gives a lot of tools & hints on how to do the strategic part of writing creative briefs. Insight is not such a “mysterious thing” anymore. I think it was a hard, difficult seminar for many people, but at least they now have an understanding of why briefing is so important and how to do it in a proper way.”
Lina Muiziene
CSD, FCB Lithuania
“I thoroughly enjoyed your session, and all the people that I spoke to at Intel after the session also felt exactly the same way. What you are doing is very powerful – you are changing the way people think and approach their tasks.”
Sattar Khan
Vice President Head Of Strategic Planning, McCann Erickson Asia Pacific
“I dare to say that your work is responsible for a big part of Leo Burnett’s success and I heard respectable people around the world praising these “prescriptions…”
Bogdan Noumovici
Executive Creative Director, Target/Leo Burnett Bucharest
“These three days were the most qualitative education in my life. It’s not just for the sake of saying it – it’s true. Thank you and I hope we can do some more in the future.”
Joel Volkov
CEO And Co–Owner, Tank Advertising Group, Tallinn
“Dear Yonathan!
We have some results of the training: We’ve won the Golden Watch award and Golden Drumsticks for Nescafe Arctic campaign at Golden Drum last year. With those films we’ve gained the 65th place among the 100 best awarded films of the year (compilation by Shots). We’ve won few awards at the Moscow Ad Festival. We’ve been voted the Creative Agency of the year in Russia (winning over the major competitors, BBDO and Lowe). Not bad! And...it’s just the beginning."
Sasha Alexeev
Executive Creative Director, McCann Erickson Russia
“… Just in case you want to tune some people in your agency up a little bit, I would like to recommend Yonathan Dominitz: He is extremely helpful and was actually the one who triggered the rise of McCann Romania from “some agency” to the agency who won the golden rose in Portoroz consecutively. Not only that, he also gives great trainings on strategic insights and etc.”
Philip Pec
Executive Creative Director, Mala Agentura, Czech Republic
“Quite frankly, I didn’t expect too much out of this training, yet definitely got out of it thousands times more than out of the previous, usually held by regional or global CD's.”
Mihael Goluza
Creative Director, Publicis Croatia
“Over a four year span I invited Yonathan a couple of times to run creative training programs; once for the agency internally and again for a client-specific program. The results were clear – a year after the internal training we were ranked as one of the top creative agencies in the region both at award shows and within our network.”
Matthew Stern
Managing Director, McCann Erickson Prague
“…It’s probably been the best training session we had a chance to experience, and we all feel as it will result in some great campaigns… so keep an eye on us :-)”
Ivana Radan
McCann Erickson, Serbia

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