Creativity to discover
The majority of the most creative and effective award winning campaigns are based on game-changing insights. Yet, uncovering a truly powerful insight is one of the hardest tasks in marketing and advertising.
This training program suggests a unique way of defining an insight (hint: it is not a single revelation). It then presents a set of practical thinking tools and AI applications that enable us to look at reality through different prisms and outlooks to attain powerful insights.