How to develop ideas which deliver effective digital storytelling and embrace the transformation to storysharing / storyteching
This program examines recent effective award-winning campaigns applying contemporary storytelling features, while decoding the recurring thinking patterns embedded in them. Based on these patterns, it then explores thinking paths for developing new digital storytelling ideas which reflect the new frontiers of storytelling. After each thinking tool is presented, it is implemented by participants on actual briefs & tasks, so as to provide them with a tangible real-life test drive for each tool.
Training goals
Acquiring a set of practical thinking tools for creating original insight-based ideas, which deliver a captivating story in an effective digital manner
Analyzing current contemporary storytelling approaches and the key factors in generating effective digital storysharing ideas
Understanding the mechanics of effective, engaging storysharing and storyteching
Topics
1
How to use integrated and interactive methods of delivering a story, crossing the border between online and offline while using innovative platforms. So as to reach more people in everyday life
2
How to deliver a story by using existing resources and platforms in a new unexpected manner
3
How to deliver a story by transforming a brand into a warrior for a surprising cause and initiating a social or cultural movement
4
How to deliver a story by letting people experience a truth for themselves in a concrete creative manner. Rather than just presenting it before them
5
How to deliver a story by inviting people to participate in a proprietary extreme challenge
6
How deliver a story by embedding it in a new tactical offering, function or character launched by the brand, which the TA can experience and interact with
7
How to deliver a story by transforming a message into a distinctive exhibition which is transformed into unique digital content
8
How to re-invent a real story from the past in a way which reflects relevance to the brand narrative at present
9
How to attain an “Emotional Investment” from consumers so as to not just make them believe a story, but rather make them believe in a story
10
How to generate a creative translation of an abstract/complicated data input into a clear, relatable, storytelling output
11
How to transform real-time data into real-time activations engaging people in real-life while delivering real-time digital storytelling
12
How to use consumer’s creativity and people’s desire for attention/recognition to co-create stimulating digital storysharing
Designed for
Agency training: a mixed group of disciplines. Mainly creatives, but also planners, accounts, media, PR, etc. from different levels of experience and seniority.
Brand training: A mixed group of marketing and communications disciplines. Marketing managers, brand managers, product managers, advertising managers, PR managers, etc. from different levels of experience and seniority.
Joint client-agency training: both
