This program explores how to operate your mind when aiming for breakthrough creative ideas which apply AI, based on recurring thinking patterns decoded from ideas which elevated innovation with AI to a new creative high.
Training goals
Decoding creative thinking patterns & paths which are more potent in ideas powered by AI
Learning how to operate your mind in ways which empower AI applications, and not only how to operate AI applications in ways which empower your mind
Learning how to structure creative thinking which utilizes AI for storytelling purposes, not just technological capabilities
Understanding how to employ AI’s competencies as resources which empower innovative solutions and experiences relevant to phygital brand communications
Topics
Everyone is talking about AI. It has redefined the borders of innovation and craft in the creative landscape, helping translate imagination into reality and data into value, in many different ways, using many different platforms. The most common focus is on what AI platforms can do and how they can be used in savvy effective ways.
However… there is one more critical aspect to explore: How to use YOUR MIND when using AI platforms? How can you direct your creative thinking to fertile territories where AI thrives? How can you structure your creative thinking to synergize with AI? What cognitive actions and thinking methods can you apply to inspire and optimize creative use of AI?
And… guess what? Many effective brand communications ideas utilizing AI applications and functions actually share some recurring patterns of thinking. Patterns which can be decoded and translated into practical thinking tools.
This Mindscapes session addresses exactly that: exploring recurring thinking patterns which can be identified in awarded creative ideas applying AI. And how they can be transformed into practical thinking tools which will ignite fresh new original ideas in a structured more efficient manner.
Designed for
Agency training: a mixed group of disciplines. Mainly creatives, but also planners, accounts, media, PR, etc. from different levels of experience and seniority.
Brand training: A mixed group of marketing and communications disciplines. Marketing managers, brand managers, product managers, advertising managers, PR managers, etc. from different levels of experience and seniority.
Joint client-agency training: both
