How to prompt your creative thinking when combining human creativity and artificial intelligence to spark original ideas in brand communications more efficiently
Topics
AI has redefined the borders of innovation and craft in the creative landscape, helping translate imagination into reality and data into value, in many different ways and platforms. The most common focus is on what AI platforms can do and how they can be prompted to craft unprecedented outcomes.
However… there is one more critical aspect to explore: How to prompt YOUR THINKING PROCESS when aiming for ideas that harness AI capabilities? How can you use AI magic to direct your creative thinking toward fertile thinking territories? How can you use AI to disrupt intuitive thinking and override cognitive barriers to reach original, breakthrough ideas? What cognitive actions can you apply to prompt AI’s analytical and exploratory capabilities in ways that boost your creativity?
This program will focus on exactly that: exploring recurring thinking patterns embedded in award-winning creative ideas, which can be deconstructed into specific AI applications that complement human thinking, empowering optimal holistic creative thinking journeys most suited for today’s brand communications reality.
After each human + AI thinking combination is presented, participants apply it to briefs and tasks from their workload, providing a concrete, real-life test drive of each one.
Designed for
Agency training: a mixed group of disciplines. Mainly creatives, but also planners, accounts, media, PR, etc. from different levels of experience and seniority.
Brand training: A mixed group of marketing and communications disciplines. Marketing managers, brand managers, product managers, advertising managers, PR managers, etc. from different levels of experience and seniority.
Joint client-agency training: both