Structuring
CreAItive Thinking

How to prompt your creative thinking when combining human creativity and artificial intelligence to spark original ideas more efficiently

AI has redefined the borders of innovation and craft in the creative landscape, helping translate imagination into reality and data into value. The most common focus is on what AI platforms can do and how they can be prompted to craft unprecedented outcomes. However… there is one more critical aspect to explore: How to prompt YOUR THINKING PROCESS when aiming to harness AI capabilities? How can you use AI magic to direct your mind toward fertile thinking territories? How can you use AI to disrupt intuitive thinking and override cognitive barriers to reach original, breakthrough ideas? What structured cognitive actions can you apply on AI’s analytical and exploratory capabilities to boost creativity and innovation?

This program will focus on exactly that: exploring recurring thinking patterns embedded in award-winning brand communication ideas and deconstructing them into specific AI applications that complement human thinking, enabling a more holistic and effective thinking journey suited to today’s brand communications reality.
After each human + AI thinking combination is presented, participants apply it to briefs and tasks from their workload, providing a concrete, real-life test drive of each one.

Topics

1
How to use AI prompts and assistants to analyze systems through thinking prisms that inspire disruptive tasks, purposes and placements for existing components, thereby delivering value in original unconventional ways
2
How to use AI prompts and assistants to analyze systems through thinking prisms that inspire disruptive connections between relevant unrelated variables, thereby delivering value in original unconventional ways
3
How to use AI prompts and assistants to analyze systems through thinking prisms that suggest how to sabotage rather than improve, in ways that deliver effective positive storytelling
4
How to use AI prompts and assistants to analyze common practices and features that can be replicated in unexpected environments to deliver value in unexpected ways
5
How to use AI prompts and assistants to suggest opportunities for reshaping history in ways that deliver a specific brand message or value
6
How to use AI prompts and assistants to suggest creative challenges that people will want to engage with in ways that help deliver a specific brand message or value
7
How to use AI prompts and assistants to identify unmet dramas in people’s lives which a brand can address to deliver concrete value
8
How to use AI prompts and assistants to identify specific behavioral characteristics and attributes relevant to a target audience and a specific brand message or value
9
How to translate ambiguous big date inputs into clear meaningful creative outputs relevant to a specific brand message or value

Designed for

Agency training: a mixed group of disciplines. Mainly creatives, but also planners, accounts, media, PR, etc. from different levels of experience and seniority.

Brand training: A mixed group of marketing and communications disciplines. Marketing managers, brand managers, product managers, advertising managers, PR managers, etc. from different levels of experience and seniority.

Joint client-agency training: both

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