How to direct the mind towards breakthrough creative ideas in today’s hectic multiplatform brand communications reality
This program examines recent effective award-winning campaigns in digital-interactive-integrated brand communications, while decoding the recurring thinking patterns embedded in them. Based on these patterns, it then offers practical thinking tools and proprietary AI applications for crafting a more efficient, structured creative thinking process when developing new original ideas. Each training is tailored to the specific needs of the client, combining the most relevant tools into a customized toolkit and using presentations adapted to the client’s specific fields of activity. After each thinking tool and AI application is presented, participants apply it to briefs and tasks from their workload, providing a concrete, real-life test drive of each one.
Topics
How to overcome Fixedness & mental barriers of different sorts by using components and variables related to a brand in an unexpected manner which reflects a brand idea / value
How to create, within a limited budget, ideas which provoke strong media coverage and social media brandversations (branded conversations). Thus enabling incremental marketing results
How to transform a brand into a warrior for a surprising cause and initiate a social or cultural movement, putting the brand at the center of a relevant public debate
How to prove a point in a captivating creative manner, resulting in captivating branded content
How to transform a banal promotion into a dynamic experience for consumers, which not only communicates a promotion, but also a brand idea in a clear unforgettable manner
How to translate an abstract complicated data input into a clear, relatable, valuable creative output, leveraging machine learning and AI to a new high
Designed for
Agency training: a mixed group of disciplines. Mainly creatives, but also planners, accounts, media, PR, etc. from different levels of experience and seniority.
Brand training: A mixed group of marketing and communications disciplines. Marketing managers, brand managers, product managers, advertising managers, PR managers, etc. from different levels of experience and seniority.
Joint client-agency training: both