This program explores how to fuel significant creativity and storytelling by using relevant attainable data. And… how to fuel relevant data collection by using creativity and storytelling significance.
Training goals
Decoding creative thinking patterns which are more potent in ideas that utilize data in savvy ways to provide real value to consumers
Decoding creative thinking patterns which are more potent in ideas that utilize data in savvy ways to deliver meaningful phygital experiences and storytelling
Learning how to operate your mind in ways which empower creative use of data in brand communications, whether for revealing powerful insights or for delivering innovative ideas
Learning how to structure creative thinking which showcases data collection/analysis at the heart of a creative brand communications idea
Understanding how to structure creative thinking which employs data for generating brand communications campaigns that apply AI
Topics
Data is only as powerful as the value it helps deliver and the story it helps inspire. Using technology and digital platforms to attain data and to learn more about your TA is just a first step in the path to effective innovative brand communications. The key questions which follow are: How do we transform data into relevant, creative, impactful ideas? How do we transform data into differentiated, engaging storytelling? How can data fuel our creativity on multiple platforms? How can data help deliver concrete value in innovative unexpected ways? And also… how can we detect meaningful data with substantial creative/storytelling value? How can we identify valuable data collection/analysis opportunities relevant for creative brand communications?
To answer these questions, this session examines and decodes recurring thinking patterns embedded in recent effective award-winning campaigns utilizing data in different ways to produce savvy meaningful creative outcomes. It then suggests how to transform these patterns into practical thinking tools for developing new original ideas which transform data into creative storytelling, on a variety of platforms, addressing a variety of tasks and challenges.
Designed for
Agency training: a mixed group of disciplines. Mainly creatives, but also planners, accounts, media, PR, etc. from different levels of experience and seniority.
Brand training: A mixed group of marketing and communications disciplines. Marketing managers, brand managers, product managers, advertising managers, PR managers, etc. from different levels of experience and seniority.
Joint client-agency training: both
