One of the most exciting territories in today’s creative landscape is gaming. Brands are constantly searching for innovative ways to connect with a variety of valuable consumers through this powerful channel. This program explores how to structure efficient creative thinking which helps generate disruptive ideas on gaming platforms while delivering a brand narrative and effective storytelling.
Training goals
Providing an inspiring outlook on brand communications in gaming, and the holistic engagement between brands and their audiences on gaming platforms
Learning how to use gaming platforms and resources as storytelling platforms and creative brand communications assets
Understanding how to think about creative ideas which connect the real world and the gaming world in a relevant surprising manner
Gaining practical thinking paths which help structure the way you think about innovative brand communications ideas in gaming
Topics
Gaming today means business. A main pillar of content + entertainment for Gen Z’s and beyond. A major platform no brand can ignore. Many award-winning Lions from recent years demonstrate disruptive creative thinking on gaming platforms, delivering engaging brand ideas in different formats, shapes and forms.
- Many ideas connect the real world and the digital gaming world in a relevant unexpected manner, while illustrating a desired brand narrative.
- Many ideas gain attention and appreciation by using existing resources and characters in games in a surprising unconventional way. Or by introducing new digital assets into games which provide new original benefits.
- Many ideas use gaming to communicate social, educational or sustainability goals, trying to change behaviors and social norms. Suggesting ways to fight for a worthy cause in real life, not just in a game. Helping people feel more significant and resilient in the real world. And more in tune with a brand narrative.
- Many ideas use gaming to transform boring conventional promotions into an engaging dynamic drama, filled with excitement and… storytelling value.
So… how can you structure thinking which will take your creativity in brand communications on gaming platforms to the next level?
That’s what this session is all about. It will decode recurring thinking patterns embedded in awarded ideas which redefined how brands connect with consumers through gaming. It will suggest how to translate these thinking patterns into structured thinking tools, cheat codes if you will, which can help thinkers play with their creativity more efficiently. ARE YOU READY TO PLAY?
Designed for
Agency training: a mixed group of disciplines. Mainly creatives, but also planners, accounts, media, PR, etc. from different levels of experience and seniority.
Brand training: A mixed group of marketing and communications disciplines. Marketing managers, brand managers, product managers, advertising managers, PR managers, etc. from different levels of experience and seniority.
Joint client-agency training: both
