How to reveal powerful insights which articulate new perspectives about the brand and its TA, so as to inspire better creative briefs
Gaining insights about the essentials of a powerful insight
Learning how to approach an insight as a chain of revelations, not a single revelation
Understanding the difference between information, observation and insight
Learning new methods and structured thinking tools for revealing powerful insight, which articulate a meaningful new brand perspective
Learning how to develop smart single minded brand promises
Creating a better cooperation and understanding between all disciplines involved in the insights thinking process: clients, planners, creatives, accounts, etc
Agency training: a mixed group of disciplines. Creatives, planners, accounts, media, PR, etc. from different levels of experience and seniority.
Brand training: A mixed group of marketing and communications disciplines. Marketing managers, brand managers, product managers, advertising managers, PR managers, research/data analysts, etc. from different levels of experience and seniority.
Joint client-agency training: both
Formats : 2 days on-site training or a bespoke set of online sessions